They don't want to jeopardise their business." "Small business owners are afraid of social media because of a lack of knowledge but also a lack of familiarity with social media tools," says Margetic, who was in Sydney earlier this week. Margetic is director of Dell’s Global Social Media. It's a trend that social media expert Richard Margetic often sees as well. The incidents above illustrate that there is a clear lack of understanding of what social media is and, more importantly, how powerfully it can impact your business.
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